How a Virtual CFO can drive business productivity in 2022

September 27, 2022by CFO Australia0

Over the past two years, many industries were financially impacted by Covid-19, in ways nobody could possibly have predicted. However, as in the last financial crisis in 2007-08, the best performing companies looked to improve productivity, which provided the capacity to grow quickly once into the recovery period. These companies were able to outperform their competitors by reducing operating costs much earlier than other players in their market.

Despite the challenges catalysed by Covid-19 that many businesses experienced, there were ways that Virtual CFO Services in many markets were able to help drive business productivity and keep their teams running effectively and efficiently over the last two years. A Virtual CFO Service is a cost-effective solution for helping to drive productivity whilst businesses recover.

Here are some of the best examples of how Virtual CFO’s can drive business productivity.


  • Strategic Planning

    One of the key jobs for a Virtual CFO, otherwise known as an Outsourced CFO, is to produce the businesses’ strategic plan. The compiling of the strategic plan is a complex process requiring the input of most senior managers within the business and the key people on the operational side of the business.

    Virtual CFOs bring all the departments within the business together. They will ensure all views are represented and refine those views into the businesses’ objectives and how those objectives will be achieved. It is often the case within businesses that once the strategy has been signed off, it is stuck in a draw and not looked at again until the same time a year later.

    A good Outsourced CFO will use the strategic plan as a working document and constantly refer to it, to make sure that progress is being made towards achieving the strategic goals of the business. A quality Outsourced CFO will play an essential role in constantly revisiting the strategic plan after a world changing event like the Covid-19 pandemic, as business circumstances can change on an almost daily basis.

    It is vital that businesses stay flexible and dynamic, and the Outsourced CFO will be at the forefront of that flexibility and dynamism.

    A Virtual CFO will ensure that businesses are not committed to an outdated plan. A Virtual CFO will focus on developing plans for the worst-case scenarios as well as plans for moving quickly to escape any difficulties that may hit the business, and the pandemic has taught us the importance of having such plans.

    For example, how will a business adapt to zero international travel for employees, if it operates globally or a slower and more unpredictable supply chain for a manufacturing company or distributor. How will entertainment and catering businesses survive a Covid-19 lockdown. A Virtual CFO will be looking at all the possible scenarios and altering the strategic plan to deal with the challenges that change bring. The pandemic illustrated the importance of risk management, and this is where a Virtual CFO Service will be indispensable for a business. A Virtual CFO will put safeguards in place to ensure your business survives any unpredictable change.

    An Outsourced CFO will be examining the businesses’ key operating metrics and applying those metrics to changed trading and operating scenarios. From there, an Outsourced CFO will build models of different financial and operational scenarios that might come about.

    The obvious questions a good Outsourced CFO would have asked themselves during the Covid-19 pandemic are what the business metrics would look like if the business was to:

      o Reduce costs and inventory
      o Diversified the revenue opportunities or diversified into other markets
      o Run marketing campaigns to stimulate demand


  • Stop badly run meetings 

    Unproductive and inefficient meetings cost businesses millions of dollars in Australia every year. Usually this is a result of the best people in the business spending time on inefficient meetings that take up large amounts of time and do not drive the business forward.

    Adding back-to-back video calls into the meeting mix, driven by Covid-19 remote working, has only exacerbated the problem. Spending an hour in an unproductive meeting a couple of times a week will quickly rack up wasted costs and reduce revenue-making time. Companies can waste thousands of dollars a week with unnecessary or badly run meetings and it is also demotivating for quality staff to be in an unproductive meeting and often that demotivation will hang over into other activities after the meeting is finished.

    A good Virtual CFO will analyse meetings and their effectiveness for a business owner and come up with ways of reducing meeting time, making them more effective and efficient and ensuring that only the necessary people attend.


  • People & Efficiency

    A Virtual CFO will also focus on the efficiency and output of the businesses’ most important assets, its’ people. Staff are now back in the office, but many workplaces still offer flexibility with regards to working from home.

    This can sometimes present challenges for businesses with regards to navigating ways to get the very best from their staff, with the inevitable disconnect and disruption many people can experience in their working day and environment.

    There is a natural inclination for companies to try and drive their staff harder to do more hours, when they are working remotely, to ensure that they are getting perceived value for money.

    An Outsourced CFO would be ideal within a business to analyse the output and results from the staff and to encourage feedback from department heads and other team leaders on staff performance and whether individual environments are working for every member of staff and whether staff are being sufficiently supported to deliver what the business needs from them.

    An Outsourced CFO will set up systems that will help improve efficiency and effectiveness from all staff and not simply push individuals and teams to work more hours. An Outsourced CFO can help all staff prioritise tasks by analysing what impact not completing a task will have on the business that day.

    A Virtual CFO will create a meeting culture within the business that recognises the unique working situations many staff face and focus on meetings being held when teams are at their most fresh and productive. A Virtual CFO can drive flexibility in working arrangements for staff, so that employees aren’t dealing with complex problem solving or decision making while managing their family obligations, if working remotely. A Virtual CFO can drive the conversation with a business around emotional support and staff wellbeing for all.

    A Virtual CFO in 2022 and onwards should be the cultural leader 
    in an organisation for self-care amongst all employees, in stressful and difficult times. A Virtual CFO can drive a culture where staff do not spend hours in meetings, if they aren’t specifically needed, then they shouldn’t have to attend. Good inter-business communications will ensure all staff will be up to date with meeting results, whether they are attending or not.

    Related: Five ways to Grow your Business with a Virtual CFO


A Virtual CFO’s role has changed significantly within nearly all businesses since the pandemic. A Virtual CFO’s role is not just about financial and strategic planning, outward stakeholder communications and compliance.

A Virtual CFO has become the champion of workplace effectiveness and maximising staff output through wellbeing. A Virtual CFO can observe and analyse the best working practices for a business to maximise employee productivity, while being focused on every individual within the organisation and their unique needs. A Virtual CFO service is a cost-effective solution to help to drive productivity whilst businesses recover from the financial impacts of Covid-19.

To find out more how our Outsourced CFO Services can help your business drive productivity, get in touch with our team.

Related: The advantages of Outsourced CFO Services

by CFO Australia

CFO Australia is an Advisory firm located in Sydney offering CFO and Management Consulting Services for fast growth and entrepreneurial businesses. CFO Australia deliver strategies that empower our clients success and have witnessed our clients grow year-on-year by an average 23%+ and know our hands on approach contributes to this success

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